Business Description
AFJ Consulting (AFJC) is a woman-owned, minority-owned market research and consulting firm that helps government agencies, corporations, and nonprofit organizations make informed decisions through data-driven insights. Founded and led by Ambika McGee, M.Ed., Certified Capture Manager (CCM), AFJC specializes in designing and executing research that informs policy, strengthens programs, improves customer and community experiences, and supports strategic planning.
AFJC provides comprehensive qualitative and quantitative research services, including community needs assessments, public opinion research, stakeholder engagement, customer and employee research, program evaluation, survey design and programming, focus groups, in-depth interviews, key informant interviews, and mixed-methods research. We partner with clients to better understand the needs, perceptions, and experiences of the people they serve, translating complex data into practical recommendations that drive measurable outcomes.
Our team has extensive experience supporting public-sector initiatives involving workforce development, public health, housing, education, economic development, digital equity, and community engagement. We employ rigorous research methodologies, culturally responsive engagement strategies, and evidence-based evaluation techniques to ensure findings accurately reflect diverse communities and stakeholder perspectives.
Beyond data collection, AFJC delivers end-to-end research support, including research design, sampling, instrument development, data management, statistical analysis, qualitative coding, dashboard development, data visualization, executive reporting, and strategic recommendations. Our reports and presentations are designed to help decision-makers quickly understand findings and confidently act on them.
AFJC is certified as a New York City Minority and Women-owned Business Enterprise (NYC MWBE), New York State MWBE, National Minority Supplier Development Council (NMSDC) Minority Business Enterprise, and Women’s Business Enterprise National Council (WBENC) Women's Business Enterprise. We proudly support federal, state, and local government agencies, as well as corporations and nonprofit organizations, by delivering high-quality research services that meet the highest standards of methodological rigor, transparency, and professionalism.
What distinguishes AFJC is our ability to combine technical research expertise with collaborative client engagement. We work closely with clients throughout every phase of a project to ensure our research answers the right questions, reaches the right audiences, and produces actionable insights that improve programs, services, and organizational performance.
With more than two decades of research and consulting experience, AFJC remains committed to helping clients transform data into decisions and research into meaningful impact.
